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Partial data — 9 of 10 prompts probed (1 failed, Jun 12).
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Category Authority Map

The sources that decide your whole category on ChatGPT — aggregated across every non-branded buying query, not just your own. Structured by trust layer, with your gaps flagged. Last 90 days.

Sources shaping your category
261
distinct domains ChatGPT cites across category buying queries
Citations you own
0%
the rest is trust you don't control yet

Highest-leverage gaps

Sources deciding your category that you're absent from.

kroger.com 12×alibaba.com 11×floursacktowels.com 9×allsleepers.com 8×gummy-guide.com 8×verywellhealth.com 8×pacsun.com 6×slowfoxfarm.com 6×tombihn.com 6×bagsguides.com 5×

Sources to get listed on

Pages ChatGPT cited in answers where a competitor showed up and you didn't. Getting onto these is the most direct way to close the gap — the format tells you what to make.

reddit.com20 answers missed
verywellhealth.com6 answers missed
walmart.com5 answers missed
ruggedresearch.org5 answers missed
businessinsider.com5 answers missed
benehunter.com5 answers missed
time.com4 answers missed
ecobags.com4 answers missed
essentialtote.com4 answers missed
target.com3 answers missed
kroger.com3 answers missed
pacsun.com3 answers missed
bagreviews.best3 answers missed
fokalusa.com3 answers missed
gianthoodies.com3 answers missed

Category authorities (Layer 2)

Editorial & review sites AI cites most in your category — the placements that decide recommendations.

▸Earnedkroger.comgap — target
12× · 2.3%
https://www.kroger.com/p/align-digestive-health-prebiotic-probiotic-gummies/0003700091996https://www.kroger.com/p/align-dualbiotic-fruit-flavor-prebiotic-probiotic-gummies/0003700077937https://www.kroger.com/p/align-dualbiotic-prebiotic-probiotic-supplement-digestive-health-gummies/0003700077937
▸Earnedalibaba.comgap — target
11× · 2.1%
https://www.alibaba.com/product-insights/tote-bags-vs-backpacks-for-commuting-avoiding-back-pain-in-style.htmlhttps://www.alibaba.com/product-insights/tote-bag-vs-backpack-for-daily-commuting-which-is-less-back-strain.htmlhttps://www.alibaba.com/product-insights/tote-bag-vs-backpack-for-work-which-is-easier-on-your-shoulders.html
▸Earnedfloursacktowels.comgap — target
9× · 1.7%
https://www.floursacktowels.com/products/custom-extra-large-canvas-tote-bag-tf254https://www.floursacktowels.com/products/custom-jumbo-canvas-tote-bag-tg212https://www.floursacktowels.com/products/custom-large-grocery-tote-bag-tg260
▸Earnedallsleepers.comgap — target
8× · 1.5%
https://allsleepers.com/products/allsleepers-original-cloud-hoodie-twin-packhttps://allsleepers.com/products/black-allsleepers-original-cloud-hoodie-2https://allsleepers.com/products/black-cat-allsleepers-original-cloud-hoodie
▸Earnedgummy-guide.comgap — target
8× · 1.5%
https://gummy-guide.com/best-fiber-gummies/https://gummy-guide.com/vitamins/best-multivitamin-gummies/https://gummy-guide.com/vitamins/digestion-gummies/
▸Earnedverywellhealth.comgap — target
8× · 1.5%
https://www.verywellhealth.com/are-gummy-vitamins-effective-8758583https://www.verywellhealth.com/foods-that-support-digestion-better-than-ginger-11986968https://www.verywellhealth.com/foods-to-eat-instead-of-taking-a-multivitamin-11987209
▸Earnedpacsun.comgap — target
6× · 1.1%
https://www.pacsun.com/pacsun/core-vintage-wash-pullover-hoodie-0751484260083.htmlhttps://www.pacsun.com/pacsun/core-washed-pullover-hoodie-7299266.htmlhttps://www.pacsun.com/pacsun/ultra-soft-fleece-core-vintage-wash-pullover-hoodie-9290271.html
▸Earnedslowfoxfarm.comgap — target
6× · 1.1%
https://www.slowfoxfarm.com/shop/p/cotton-canvas-tote-bag-6https://www.slowfoxfarm.com/shop/p/cotton-canvas-tote-bag
▸Earnedtombihn.comgap — target
6× · 1.1%
https://www.tombihn.com/collections/tote-bags/products/large-zip-shop-bag?okeReviewsNextUrl=%252Fstores%252Fcb9df268-5acb-4219-9b07-40bf9951c503%252Fproducts%252Fshopify-774774620223%252Freviews%253FlastEvaluated%253D%25257B%252522helpfulCount%252522%25253A2%25252C%252522subscriberId_productId%252522%25253A%252522cb9df268-5acb-4219-9b07-40bf9951c503%25253Ashopify-774774620223%252522%25252C%252522subscriberId%252522%25253A%252522cb9df268-5acb-4219-9b07-40bf9951c503%252522%25252C%252522reviewId%252522%25253A%2525226424fa74-60cf-4df2-b639-b2485b03a15a%252522%25257D%2526limit%253D5%2526orderBy%253Dhelpful%252520desc&okeReviewsPageNum=8&variant=44980623245501&utm_source=chatgpt.comhttps://www.tombihn.com/collections/tote-bags/products/large-zip-shop-bag?okeReviewsNextUrl=%252Fstores%252Fcb9df268-5acb-4219-9b07-40bf9951c503%252Fproducts%252Fshopify-774774620223%252Freviews%253FlastEvaluated%253D%25257B%252522subscriberId_productId%252522%25253A%252522cb9df268-5acb-4219-9b07-40bf9951c503%25253Ashopify-774774620223%252522%25252C%252522reviewId%252522%25253A%2525226424fa74-60cf-4df2-b639-b2485b03a15a%252522%25252C%252522subscriberId%252522%25253A%252522cb9df268-5acb-4219-9b07-40bf9951c503%252522%25252C%252522helpfulCount%252522%25253A2%25257D%2526limit%253D5%2526orderBy%253Dhelpful%252520desc&okeReviewsPageNum=8&utm_source=chatgpt.comhttps://www.tombihn.com/products/large-zip-shop-bag
▸Earnedbagsguides.comgap — target
5× · 0.9%
https://bagsguides.com/laptop-bag-vs-backpack/https://bagsguides.com/satchel-vs-tote-bags/https://bagsguides.com/tote-bag-vs-backpack/
▸Earnedbenehunter.comgap — target
5× · 0.9%
https://www.benehunter.com/product-page/cotton-canvas-tote-bag
▸Earnedbusinessinsider.comgap — target
5× · 0.9%
https://www.businessinsider.com/guides/style/best-canvas-totes
▸Earnedcvs.comgap — target
5× · 0.9%
https://www.cvs.com/shop/align-dualbiotic-prebiotic-probiotic-digestive-health-gummies-natural-fruit-flavors-prodid-1990073https://www.cvs.com/shop/align-dualbiotic-prebiotic-probiotic-supplement-for-adult-men-women-digestive-health-gummies-in-natural-fruit-flavors-prodid-1990073?skuid=307908&utm_source=chatgpt.comhttps://www.cvs.com/shop/benefiber-prebiotic-and-probiotic-gummies-assorted-fruit-50-ct-prodid-473032
▸Earnedecobags.comgap — target
5× · 0.9%
https://www.ecobags.com/products/recycled-cotton-canvas-tote-bag-custom-printhttps://www.ecobags.com/products/recycled-cotton-canvas-tote-bag
▸Earnedheattransferwarehouse.comgap — target
5× · 0.9%
https://www.heattransferwarehouse.com/port-authority-large-cotton-canvas-boat-tote/https://www.heattransferwarehouse.com/port-authority-medium-cotton-canvas-tote/

+237 more authority sources.

Community

Forums & UGC AI pulls from — Reddit, YouTube.

▸UGCreddit.com
31× · 5.9%
https://www.reddit.com/r/Anticonsumption/comments/pb93a1https://www.reddit.com/r/backpacks/comments/1rewzlc/tote_bag_vs_backpack_for_daily_carry_with_a/https://www.reddit.com/r/BAGGU/comments/1dg0hip
▸UGCshop.tiktok.com
1× · 0.2%
https://shop.tiktok.com/us/pdp/pacsun-womens-core-washed-pullover-hoodie-soft-fleece-lining/1732081833266614938

Retailers

Marketplaces where the category sells (not earned trust).

▸Retailerwalmart.com
14× · 2.6%
https://www.walmart.com/ip/12236372781https://www.walmart.com/ip/12284412877https://www.walmart.com/ip/17399717087
▸Retailermacys.com
8× · 1.5%
https://www.macys.com/shop/product/michael-michael-kors-winston-large-top-zip-multifunction-nylon-pocket-tote?ID=17626795&utm_source=chatgpt.comhttps://www.macys.com/shop/product/michael-michael-kors-winston-large-top-zip-multifunction-pocket-tote?CAGPSPN=pla&ID=17626795&pla_country=US&utm_source=chatgpt.comhttps://www.macys.com/shop/product/michael-michael-kors-winston-large-top-zip-multifunction-pocket-tote?ID=17626795&utm_source=chatgpt.com
▸Retailertarget.com
6× · 1.1%
https://www.target.com/p/-/A-1005272639https://www.target.com/p/-/A-1010100799https://www.target.com/p/-/A-52074850
▸Retailerulta.com
3× · 0.6%
https://www.ulta.com/p/adults-superfood-greens-multivitamin-gummies-pimprod2057998?sku=2654359&utm_source=chatgpt.comhttps://www.ulta.com/p/adults-superfood-greens-multivitamin-gummies-pimprod2057998
▸Retailercostco.com
1× · 0.2%
https://www.costco.com/kirkland-signature-adult-multivitamin%2C-320-gummies.product.100121461.html
▸Retaileretsy.com
1× · 0.2%
https://www.etsy.com/listing/4462539840/heavyweight-snow-wash-oversized-hoodie
▸Retailerinstacart.com
1× · 0.2%
https://www.instacart.com/products/18481074-one-a-day-complete-multivitamin-with-nature-s-medley-gummies-60-ea

Why this beats a visibility tool: a tool shows the sources cited for your prompts. This shows the sources cited across the category'sprompts — the trust map your competitors are winning and you're not.

Where organic authority won't close the gap, there may be a paid lane. See the organic vs. paid opportunity →