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ChatGPT Revenue
What ChatGPT drives you now, and the opportunity you're not yet capturing. Last 90 days.
Calculating…
What you're capturing now
Capture rate 30% — research default (≈30% kept, ~70% goes dark).
Attributed sales — the detail
The measured orders behind the Direct number, by signal and by SKU.
Top SKUs by attributed revenue
| SKU | Units | Attributed revenue |
|---|---|---|
| Always Pan 2.0always-essential-cooking-pan | 1 | $145 |
| Cast Iron Always Pancast-iron-always-pan | 2 | $15 |
Click a SKU to see its probe→sale trace — how often ChatGPT recommended it next to what it sold.
Why this opportunity exists — your competitive shelf
Share of voice across 127 non-branded shopping queries · last 90 days
Share of voice
How often each brand wins shelf space across non-branded shopping queries.
Topic coverage
Topics group 8-10 query variations. Leading = present in 40%+, Contesting = below 40%, Invisible = zero.
Co-shelved brands
Brands that appear in the same ChatGPT answer as your products — the AI's peer set, measured from real shopping results.
▸Full breakdown by brand
| Brandi | Share of voicei | Trials | Best position |
|---|---|---|---|
| T-Fal | 22% ±7 | 28 | 1 |
| Caraway | 21% ±7 | 26 | 1 |
| Cuisinart | 18% ±7 | 23 | 1 |
| GreenPan | 18% ±7 | 23 | 1 |
| Ninja | 17% ±7 | 21 | 1 |
| All-Clad | 16% ±6 | 20 | 1 |
| Lodge | 16% ±6 | 20 | 1 |
| Calphalon | 14% ±6 | 18 | 1 |
| Carote | 14% ±6 | 18 | 1 |
| Le Creuset | 12% ±6 | 15 | 1 |
| T-fal | 12% ±6 | 15 | 1 |
| ★Our Place | 9% ±5 | 12 | 1 |
| Mainstays | 7% ±5 | 9 | 2 |
| Blue Diamond | 6% ±4 | 8 | 2 |
| Tramontina | 6% ±4 | 8 | 1 |
| KitchenAid | 5% ±4 | 6 | 2 |
| 105 | 4% ±3 | 5 | 1 |
| Anolon | 4% ±3 | 5 | 1 |
| Farberware | 4% ±3 | 5 | 2 |
| Hybrid | 4% ±3 | 5 | 1 |
| Sur La Table | 4% ±3 | 5 | 1 |
| Breville | 3% ±3 | 4 | 2 |
| Gourmia | 3% ±3 | 4 | 2 |
| IKEA | 3% ±3 | 4 | 1 |
| OXO | 3% ±3 | 4 | 1 |
Where you lose shelf space organically, there may be a paid lane. See the ad opportunities →
Curate the competitor set
Pin a competitor you care about so it's always shown (even at 0%). Exclude mis-attributed or irrelevant brands so they drop out of the ranking and the Lost Shelf leader.