ChatGPT Revenue

What ChatGPT drives you now, and the opportunity you're not yet capturing. Last 90 days.

Calculating…

What you're capturing now

Direct — measuredi
$176
3 orders carrying a ChatGPT signal
Indirect — modeledi
$411
the dark traffic we can't see directly
Total ChatGPT revenue
$587
a conservative floor

Capture rate 30% research default (≈30% kept, ~70% goes dark).

Attributed ChatGPT revenue · by week$176 over 14 weeks · latest $176
Mar 16 · $0 · 0 ordersMar 23 · $0 · 0 ordersMar 30 · $0 · 0 ordersApr 6 · $0 · 0 ordersApr 13 · $0 · 0 ordersApr 20 · $0 · 0 ordersApr 27 · $0 · 0 ordersMay 4 · $0 · 0 ordersMay 11 · $0 · 0 ordersMay 18 · $0 · 0 ordersMay 25 · $0 · 0 ordersJun 1 · $0 · 0 ordersJun 8 · $0 · 0 ordersJun 15 · $176 · 3 orders
Mar 16Jun 15

Attributed sales — the detail

The measured orders behind the Direct number, by signal and by SKU.

Attributed revenue
$176
90-day window
Attributed orders
3
Share of orders
75%
of all orders, ChatGPT-attributed
Total orders
4
$311
Customer journey (chatgpt.com)1Customer journey (UTM)1Order source1

Top SKUs by attributed revenue

SKUUnitsAttributed revenue
Always Pan 2.0always-essential-cooking-pan1$145
Cast Iron Always Pancast-iron-always-pan2$15

Click a SKU to see its probe→sale trace — how often ChatGPT recommended it next to what it sold.

Why this opportunity exists — your competitive shelf

Share of voice across 127 non-branded shopping queries · last 90 days

Your share
9%
#12 of 147
Leader
22%
T-Fal
Branded defense
100%
Secure
Trend
5pt
5%
2 weeks

Share of voice

How often each brand wins shelf space across non-branded shopping queries.

T-Fal
22%
Caraway
21%
Cuisinart
18%
GreenPan
18%
Ninja
17%
All-Clad
16%
Lodge
16%
Calphalon
14%
Carote
14%
Le Creuset
12%
T-fal
12%
Our Place
9%

Topic coverage

Topics group 8-10 query variations. Leading = present in 40%+, Contesting = below 40%, Invisible = zero.

Leading 6
Contesting 4
Invisible 27
Wonder Oven100%Large Wonder Oven67%Titanium Pro Cookware + Bakeware Set50%Cookware Duo50%Mini Always Pan 2.050%Large Always Pan40%Always Pan Trio33%Titanium Mini Always Pan Pro25%Petite Perfect Pot17%Essentials Griddle Pan Set17%Cast Iron Hot Grill0%Cast Iron Always Pan0%Essentials Pan Trio0%Titanium Pro Always Pan Duo0%Bakeware Set0%Cookware Set+0%Fearless Fry0%Golden Fry Set0%Griddle Pan0%Cold Press Batch Juicer0%Mini Perfect Pot 2.00%Perfect Pot Duo0%Perfect Pot0%Rice Cooker0%Splendor Blender Complete Set0%Tagine0%Titanium Large Always Pan Pro0%Carbon Steel Wok0%Wonder Oven Pro0%Essentials Complete Cookware Set0%Essentials Cookware Set0%Always Pan Duo0%Cookware + Bakeware Set0%Titanium Mini Perfect Pot Pro0%Essentials Cookware + Bakeware Set0%Titanium Pro Cookware Duo0%Titanium Pro Cookware Set0%

Co-shelved brands

Brands that appear in the same ChatGPT answer as your products — the AI's peer set, measured from real shopping results.

Ninja22%GreenPan15%Carote15%Sur La Table15%All-Clad7%Crate & Barrel7%Threshold7%Fable7%T-Fal7%Gourmia7%Hestan7%Smart7%Thyme & Table7%Calphalon7%
Full breakdown by brand
BrandiShare of voiceiTrialsBest position
T-Fal22% ±7281
Caraway21% ±7261
Cuisinart18% ±7231
GreenPan18% ±7231
Ninja17% ±7211
All-Clad16% ±6201
Lodge16% ±6201
Calphalon14% ±6181
Carote14% ±6181
Le Creuset12% ±6151
T-fal12% ±6151
Our Place9% ±5121
Mainstays7% ±592
Blue Diamond6% ±482
Tramontina6% ±481
KitchenAid5% ±462
1054% ±351
Anolon4% ±351
Farberware4% ±352
Hybrid4% ±351
Sur La Table4% ±351
Breville3% ±342
Gourmia3% ±342
IKEA3% ±341
OXO3% ±341

Where you lose shelf space organically, there may be a paid lane. See the ad opportunities →

Curate the competitor set

Pin a competitor you care about so it's always shown (even at 0%). Exclude mis-attributed or irrelevant brands so they drop out of the ranking and the Lost Shelf leader.