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Category Authority Map

The sources that decide your whole category on ChatGPT — aggregated across every non-branded buying query, not just your own. Structured by trust layer, with your gaps flagged. Last 90 days.

Sources shaping your category
1617
distinct domains ChatGPT cites across category buying queries
Citations you own
1%
the rest is trust you don't control yet

Highest-leverage gaps

Sources deciding your category that you're absent from.

goodhousekeeping.com 584×prudentreviews.com 476×consumerreports.org 323×theconsumers.guide 301×bonappetit.com 200×rtings.com 189×provenpantry.com 176×foodnetwork.com 160×thekitchn.com 149×forbes.com 148×

Sources to get listed on

Pages ChatGPT cited in answers where a competitor showed up and you didn't. Getting onto these is the most direct way to close the gap — the format tells you what to make.

reddit.com217 answers missed
thekitchn.com82 answers missed
reviewed.com71 answers missed
prudentreviews.com65 answers missed
theourplace.com60 answers missed
nordstrom.com48 answers missed
bbcgoodfood.com44 answers missed
homesandgardens.com43 answers missed
foodandwine.com43 answers missed
foodnetwork.com40 answers missed
forbes.com39 answers missed
fromourplace.ca39 answers missed
goodhousekeeping.com38 answers missed
bakingbakewaresets.com37 answers missed
shop.app37 answers missed

Entity infrastructure (Layer 1)

Foundational identity AI checks against — Wikipedia, Wikidata.

▸Earneden.wikipedia.orggap — target
18× · 0.1%
https://en.wikipedia.org/wiki/Deep_fryinghttps://en.wikipedia.org/wiki/Frying_panhttps://en.wikipedia.org/wiki/Skimmer_%28utensil%29

Category authorities (Layer 2)

Editorial & review sites AI cites most in your category — the placements that decide recommendations.

▸Earnedgoodhousekeeping.comgap — target
584× · 3.8%
https://www.goodhousekeeping.com/a25653352/best-instant-pot/https://www.goodhousekeeping.com/air-fryer-vs-convection-oven/https://www.goodhousekeeping.com/air-fryer-vs-oven/
▸Earnedprudentreviews.comgap — target
476× · 3.1%
https://prudentreviews.com/air-fryer-vs-convection-toaster-oven/https://prudentreviews.com/all-clad-vs-made-in/https://prudentreviews.com/aluminum-vs-stainless-steel-cookware/
▸Earnedconsumerreports.orggap — target
323× · 2.1%
https://www.consumerreports.org/air-fryers/best-air-fryers-of-the-year-a3919863393/https://www.consumerreports.org/appliances/air-fryers/best-small-air-fryers-from-consumer-reports-tests-a6852184036/?msockid=017e2b831c3c6a460be53d5c1d196bb0&utm_source=chatgpt.comhttps://www.consumerreports.org/appliances/air-fryers/best-small-air-fryers-from-consumer-reports-tests-a6852184036/
▸Earnedtheconsumers.guidegap — target
301× · 2.0%
https://www.theconsumers.guide/reviews/best-air-fryers-large-family-2026https://www.theconsumers.guide/reviews/best-carbon-steel-woks-home-cooking-stir-fry-2026https://www.theconsumers.guide/reviews/best-carbon-steel-woks-stir-fry-2026
▸Earnedbonappetit.comgap — target
200× · 1.3%
https://www.bonappetit.com/story/best-baking-sheetshttps://www.bonappetit.com/story/best-coffee-mugshttps://www.bonappetit.com/story/best-cookware-sets
▸Earnedrtings.comgap — target
189× · 1.2%
https://www.rtings.com/air-fryer/reviews/best/6-quarthttps://www.rtings.com/air-fryer/reviews/best/8-quarthttps://www.rtings.com/air-fryer/reviews/best/air-fryers
▸Earnedprovenpantry.comgap — target
176× · 1.2%
https://www.provenpantry.com/blog/best-kitchen-gifts-under-50-mothers-dayhttps://www.provenpantry.com/blog/best-non-toxic-cookware-guide-2026https://www.provenpantry.com/blog/vitamix-vs-ninja-blender
▸Earnedfoodnetwork.comgap — target
160× · 1.1%
https://www.foodnetwork.com/fn-dish/news/our-place-is-launching-tiny-cookwarehttps://www.foodnetwork.com/how-to/articles/how-to-make-perfect-rice-a-step-by-step-guidehttps://www.foodnetwork.com/how-to/packages/food-network-essentials/how-to-use-a-rice-cooker
▸Earnedthekitchn.comgap — target
149× · 1.0%
https://www.thekitchn.com/all-clad-essentials-nonstick-stockpot-multi-pot-review-23579096https://www.thekitchn.com/always-pan-review-23761199https://www.thekitchn.com/best-ceramic-cookware-23759617
▸Earnedforbes.comgap — target
148× · 1.0%
https://www.forbes.com/sites/forbes-personal-shopper/2021/08/16/our-place-perfect-pot-review/https://www.forbes.com/sites/forbes-personal-shopper/2022/03/28/ceramic-dinnerware-brands/https://www.forbes.com/sites/forbes-personal-shopper/2022/10/25/pretty-drinking-glasses/
▸Earnedbestreviews.comgap — target
137× · 0.9%
https://bestreviews.com/articles/kitchen/air-fryers/air-fryer-vs-convection-ovenhttps://bestreviews.com/articles/kitchen/air-fryers/air-fryer-vs-ovenhttps://bestreviews.com/articles/kitchen/air-fryers/air-fryer-vs-toaster-oven
▸Earnedceramices.comgap — target
134× · 0.9%
https://ceramices.com/are-ceramic-pans-safe-to-use/https://ceramices.com/are-nonstick-ceramic-pans-safe/https://ceramices.com/best-ceramic-bakeware/
▸Earnedtechgearlab.comgap — target
134× · 0.9%
https://www.techgearlab.com/reviews/kitchen/griddle/our-place-griddle-panhttps://www.techgearlab.com/topics/kitchen/best-air-fryerhttps://www.techgearlab.com/topics/kitchen/best-cast-iron-skillet
▸Earnedreviewed.comgap — target
115× · 0.8%
https://www.reviewed.com/cooking/best-right-nows/the-best-nonstick-cookware-setshttps://www.reviewed.com/cooking/best-right-now/the-best-cookie-and-baking-sheetshttps://www.reviewed.com/cooking/best-right-now/the-best-electric-multi-cookers-and-instant-pots
▸Earnedmodernkitchencookware.comgap — target
110× · 0.7%
https://modernkitchencookware.com/7-best-stainless-steel-saute-pans-2026/https://modernkitchencookware.com/best-air-fryers-for-small-kitchens-2026/https://modernkitchencookware.com/best-budget-cookware-sets-under-100-2026-guide/

+1578 more authority sources.

Certifications (Layer 3)

Third-party validators those authorities reference (NSF, USP, EWG…).

▸Earnedfda.govgap — target
1× · 0.0%
https://www.fda.gov/safety/medical-product-safety-information/fda-updates-warning-about-imported-cookware-may-leach-lead-august-2025

Community

Forums & UGC AI pulls from — Reddit, YouTube.

▸UGCreddit.com
422× · 2.8%
https://www.reddit.com/r/AirFryerLife/comments/1u4atb1/top_10_best_air_fryers_under_100_in_2026/https://www.reddit.com/r/AirFryerLife/comments/1u4awrj/top_9_best_cosori_air_fryer_in_2026/https://www.reddit.com/r/AirFryers/comments/1sn28gy/the_pfoafree_label_on_your_air_fryer_is/
▸UGCyoutube.com
16× · 0.1%
https://www.youtube.com/watch?t=119&v=DJNUvonVYMk&utm_source=chatgpt.comhttps://www.youtube.com/watch?t=595&v=ocoY4ip6OIg&utm_source=chatgpt.comhttps://www.youtube.com/watch?v=2ktibk_L84c&utm_source=chatgpt.com
▸UGCold.reddit.com
9× · 0.1%
https://old.reddit.com/user/Acceptable_Prompt653https://old.reddit.com/user/AeFFe57https://old.reddit.com/user/Curiouschibai
▸UGCshop.tiktok.com
4× · 0.0%
https://shop.tiktok.com/us/k/our-place-dinner-plateshttps://shop.tiktok.com/us/k/our-place-wonder-oven-crumb-trayhttps://shop.tiktok.com/us/pdp/party-coupes-set-of-4-colorful-hand-blown-glass-by-our-place/1729441099014837145
▸UGCeo.reddit.com
3× · 0.0%
https://eo.reddit.com/user/lalalu2009/https://eo.reddit.com/user/notrubygloomhttps://eo.reddit.com/user/thequackr
▸UGCtrustpilot.com
1× · 0.0%
https://www.trustpilot.com/review/fromourplace.com

Retailers

Marketplaces where the category sells (not earned trust).

▸Retailerhomedepot.com
165× · 1.1%
https://www.homedepot.com/b/Appliances-Appliance-Parts-Oven-Parts/Oven-Rack/N-5yc1vZc35eZ1z1zip9https://www.homedepot.com/b/Kitchen-Cooking-Food-Preparation-Bakeware-Baking-Tools-Accessories-Baking-Mats/N-5yc1vZceiwZbwo5ohttps://www.homedepot.com/b/Kitchen-Kitchenware-Bakeware-Bakeware-Sets/Best-Rated/Ceramic/N-5yc1vZc7g2Zbwo5qZ1z0ugm0
▸Retailerwalmart.com
150× · 1.0%
https://www.walmart.com/browse/baby/baby-bowls/5427_133283_6299622https://www.walmart.com/browse/baby/toddler-plates/5427_133283_4205739https://www.walmart.com/browse/home/bakeware-sets/4044_623679_8455465_3756894
▸Retailerwayfair.com
145× · 1.0%
https://www.wayfair.com/home/pdp/outset-reversible-cast-iron-griddle-pbxk1123.htmlhttps://www.wayfair.com/keyword.php?filters=masterClID~1069&keyword=bedside+carafe+and+glass+set&utm_source=chatgpt.comhttps://www.wayfair.com/kitchen-tabletop/pdp/alva-energy-11-nonstick-griddle-pan-ptfepfas-free-nonstick-perfect-for-pancakes-crepes-eggs-avaz1008.html?piid=85004882&utm_source=chatgpt.com
▸Retailernordstrom.com
74× · 0.5%
https://www.nordstrom.com/brands/our-place?filterByColor=black&utm_source=chatgpt.comhttps://www.nordstrom.com/brands/our-placehttps://www.nordstrom.com/browse/home/dining-entertainment/drinkware-barware?filterByBrand=our-place&utm_source=chatgpt.com
▸Retailermacys.com
63× · 0.4%
https://www.macys.com/shop/home/kitchen-dining/dining-entertaining/serveware/serving-salad-bowls/Material/Ceramic?id=338690&utm_source=chatgpt.comhttps://www.macys.com/shop/home/kitchen-dining/kitchen/bakeware/Interior/Ceramic?id=31795&utm_source=chatgpt.comhttps://www.macys.com/shop/home/kitchen-dining/kitchen/cookware/sets/Cookware_set/15%20Pieces%20%26%20Above?id=21248&utm_source=chatgpt.com
▸Retailertarget.com
54× · 0.4%
https://www.target.com/c/baking-dishes-cookware-sets-kitchen-dining/ceramic/-/N-4rqx2Z5v306https://www.target.com/c/dinnerware-sets-silverware-kitchen-dining/ceramic/-/N-4yklkZ5y6h0https://www.target.com/p/-/A-1001086672
▸Retailercostco.com
30× · 0.2%
https://www.costco.com/calphalon-premier-12-piece-hard-anodized-space-saving-cookware.product.100511002.html?bvstate=pg%3A13%2Fct%3Ar&utm_source=chatgpt.comhttps://www.costco.com/calphalon-premier-12-piece-hard-anodized-space-saving-cookware.product.100511002.html?bvstate=pg%3A15%2Fct%3Ar&utm_source=chatgpt.comhttps://www.costco.com/calphalon-premier-12-piece-hard-anodized-space-saving-cookware.product.100511002.html?bvstate=pg%3A2%2Fct%3Ar&krypto=bOK3gDVjXSCtO3UGrKfvtDg%2FFgBae4sF7eyuj%2BIuQYOY6ODXsX5plKGuWR3fBu1XCTPqRST%2BVgOha8mYLc8x47oMiwg8E1x83yFSeZcFLk0KhXRXvvcozov0DLjLFXbvCH4o3L1TgLXQORjB%2B%2FziwtLwYldzxU8TUpq9lTrw4IjlzHddCpRFCJiLCoxpZ8oU%2FrE4%2FP3HzRor%2BqvEh9Yhi%2FUY5CC74nRRuzPi5GQr1p%2B4OzpflR8OAz7vK6TJmFeA&langId=-1&utm_source=chatgpt.com
▸Retailerwilliams-sonoma.com
28× · 0.2%
https://www.williams-sonoma.com/pages/tips-and-ideas/air-fryer-vs-toaster-oven/https://www.williams-sonoma.com/pages/tips-and-ideas/stainless-steel-vs-nonstick/https://www.williams-sonoma.com/products/all-clad-enameled-cast-iron-dutch-oven/
▸Retailerbestbuy.com
22× · 0.1%
https://www.bestbuy.com/discover/best-selling/best-selling-dinnerware-sets/pcmcat1762891110838https://www.bestbuy.com/discover-learn/air-fryers-vs-toaster-ovens/pcmcat1706799724882/https://www.bestbuy.com/discover-learn/how-to-choose-cookware/pcmcat1746023189043
▸Retailerlowes.com
19× · 0.1%
https://www.lowes.com/n/buying-guide/air-fryer-vs-convection-ovenhttps://www.lowes.com/n/buying-guide/wok-buying-guidehttps://www.lowes.com/pd/Calphalon-Premier-Space-Saving-1-5-Quart-Hard-Anodized-Nonstick0-Saucepan-w-Lid/6833961
▸Retailercrateandbarrel.com
14× · 0.1%
https://www.crateandbarrel.com/all-clad-10.5-stainless-steel-strain-and-splatter-guard/s373804https://www.crateandbarrel.com/kitchen-and-food/cookware-bakeware/?msockid=0d1a9b04853461b813bb8ddb84e460a6&utm_source=chatgpt.comhttps://www.crateandbarrel.com/our-place-brushed-titanium-pro-cookware-set/s186276
▸Retailerbusiness.walmart.com
13× · 0.1%
https://business.walmart.com/ip/6QT-Deep-Fryer-Set-with-Stainless-Steel-Basket-and-3-Ply-Frying-Pot/17629010063https://business.walmart.com/ip/Beast-Mini-Blender-Plus-Sand/5413322560https://business.walmart.com/ip/Calphalon-Premier-Space-Saving-Hard-Anodized-Nonstick-Cookware-10-Piece-Pots-and-Pans-Set/475958798
▸Retaileretsy.com
3× · 0.0%
https://www.etsy.com/listing/1522444485/handmade-diwali-pooja-thali-sethttps://www.etsy.com/market/bedside_carafe_with_glass_sethttps://www.etsy.com/market/replacement_lid_knob
▸Retaileroverstock.com
3× · 0.0%
https://www.overstock.com/Home-Garden/Bloomhouse-8-Quart-Tri-Ply-Stainless-Steel-Stock-Pot-with-Lid-Dutch-Oven-Oven-Safe-Dishwasher-Safe/43436144/product.html?refccid=AE3T3MEDZNDHZNA33M3NH7Q4PA&searchidx=42&utm_source=chatgpt.comhttps://www.overstock.com/products/ceramic-nonstick-16-piece-cookware-pots-and-pans-set-pfas-free-dishwasher-safe-39731315https://www.overstock.com/products/dowan-casserole-dish-9x13-ceramic-baking-dish-large-lasagna-pan-deep-for-oven-40496014
▸Retailerappliancerepair.homedepot.com
1× · 0.0%
https://www.appliancerepair.homedepot.com/HD1765356-Frigidaire-316496201-Oven-Rack.htm?SourceCode=18&utm_source=chatgpt.com

Your owned sources

Your own properties cited in the category.

▸Ownedfromourplace.com✓ you're here
201× · 1.3%
https://fromourplace.com/blogs/tips-techniques/carbon-steel-vs-cast-iron-wokhttps://fromourplace.com/blogs/tips-techniques/ceramic-vs-teflon-cookwarehttps://fromourplace.com/blogs/tips-techniques/cookware-for-small-kitchens

Why this beats a visibility tool: a tool shows the sources cited for your prompts. This shows the sources cited across the category'sprompts — the trust map your competitors are winning and you're not.

Where organic authority won't close the gap, there may be a paid lane. See the organic vs. paid opportunity →