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Category Authority Map

The sources that decide your whole category on ChatGPT — aggregated across every non-branded buying query, not just your own. Structured by trust layer, with your gaps flagged. Last 90 days.

Sources shaping your category
2812
distinct domains ChatGPT cites across category buying queries
Citations you own
1%
the rest is trust you don't control yet

Highest-leverage gaps

Sources deciding your category that you're absent from.

healthline.com 802×allure.com 786×vogue.com 403×menshealth.com 339×wellwhisk.com 338×gillette.com 327×medicalnewstoday.com 313×scienceinsights.org 312×goodhousekeeping.com 309×boots.com 299×

Sources to get listed on

Pages ChatGPT cited in answers where a competitor showed up and you didn't. Getting onto these is the most direct way to close the gap — the format tells you what to make.

reddit.comForum / community269 answers missed
allure.comBest-of list213 answers missed
walmart.comProduct page122 answers missed
vogue.comBest-of list120 answers missed
wellwhisk.comBest-of list106 answers missed
goodhousekeeping.comBest-of list99 answers missed
menshealth.comBest-of list89 answers missed
byrdie.comGuide72 answers missed
ulta.comProduct page68 answers missed
homewisereview.comBest-of list68 answers missed
cvs.comComparison60 answers missed
target.comProduct page57 answers missed
glamour.comBest-of list56 answers missed
kroger.comOther55 answers missed
theguardian.comGuide52 answers missed

Entity infrastructure (Layer 1)

Foundational identity AI checks against — Wikipedia, Wikidata.

▸Earneden.wikipedia.orggap — target
16× · 0.1%
https://en.wikipedia.org/wiki/Aftershavehttps://en.wikipedia.org/wiki/Avocado_oilhttps://en.wikipedia.org/wiki/Dollar_Shave_Club

Category authorities (Layer 2)

Editorial & review sites AI cites most in your category — the placements that decide recommendations.

▸Earnedhealthline.comgap — target
802× · 2.8%
https://www.healthline.com/health/all-about-plucking-hairhttps://www.healthline.com/health/beauty-skin-care/armpit-laser-hair-removalhttps://www.healthline.com/health/beauty-skin-care/at-home-diy-waxing
▸Earnedallure.comgap — target
786× · 2.8%
https://www.allure.com/gallery/best-body-lotion-for-moisturizing-dry-skinhttps://www.allure.com/gallery/best-body-mistshttps://www.allure.com/gallery/best-body-scrubs-exfoliators
▸Earnedvogue.comgap — target
403× · 1.4%
https://www.vogue.com/article/argan-oil-hairhttps://www.vogue.com/article/best-at-home-wax-kitshttps://www.vogue.com/article/best-beauty-travel-bags
▸Earnedmenshealth.comgap — target
339× · 1.2%
https://www.menshealth.com/a65175309/gillette-fusion-5-review/https://www.menshealth.com/a66023943/how-to-shave/https://www.menshealth.com/best-electric-razor-men/
▸Earnedwellwhisk.comgap — target
338× · 1.2%
https://wellwhisk.com/best-5-blade-razor/https://wellwhisk.com/best-aha-body-lotion/https://wellwhisk.com/best-at-home-bikini-wax-kit/
▸Earnedgillette.comgap — target
327× · 1.2%
https://gillette.com/en-us/faqhttps://gillette.com/en-us/gillette-labs-exfoliating-razor-terms-and-conditionshttps://gillette.com/en-us/gillettelabs-men-s-razor-with-exfoliating-bar-gillette
▸Earnedmedicalnewstoday.comgap — target
313× · 1.1%
https://www.medicalnewstoday.com/articles/317951https://www.medicalnewstoday.com/articles/318235https://www.medicalnewstoday.com/articles/321543
▸Earnedscienceinsights.orggap — target
312× · 1.1%
https://scienceinsights.org/after-shaving-down-there-what-to-apply-and-avoid/https://scienceinsights.org/can-you-put-lotion-on-your-private-area-after-shaving/https://scienceinsights.org/can-you-use-aloe-vera-to-shave-pros-and-cons/
▸Earnedgoodhousekeeping.comgap — target
309× · 1.1%
https://www.goodhousekeeping.com/beauty/a68005779/skin-flooding/https://www.goodhousekeeping.com/beauty/anti-aging/a24536/a-gentle-way-to-remove-facial-hair/https://www.goodhousekeeping.com/beauty/anti-aging/a28544835/what-is-dermaplaning/
▸Earnedboots.comgap — target
299× · 1.1%
https://www.boots.com/aveeno/aveeno-adult/aveeno-daily-moisturising-after-shower-mist-10222896https://www.boots.com/beauty-get-the-look-4/venus-for-pubic-hair-2-in-1-cleanser-shave-gel-190ml-10293609https://www.boots.com/beauty/skincare/body-skincare/e45-daily-spray-200ml-10246112
▸Earnedkroger.comgap — target
276× · 1.0%
https://www.kroger.com/p/amlactin-daily-12-lactic-acid-moisturizing-lotion/0031686400018https://www.kroger.com/p/aquaphor-advanced-therapy-ointment-body-spray/0007214002179https://www.kroger.com/p/aveeno-daily-moisturizing-body-lotion-fragrance-free-nourishes-dry-skin-with-24-hour-moisture/0038137003600?fulfillment=PICKUP&utm_source=chatgpt.com
▸Earnedmy.clevelandclinic.orggap — target
270× · 1.0%
https://my.clevelandclinic.org/health/body/23098-vellus-hair-peach-fuzz/https://my.clevelandclinic.org/health/body/23098-vellus-hair-peach-fuzzhttps://my.clevelandclinic.org/health/diseases/17692-folliculitis
▸Earnedhomewisereview.comgap — target
268× · 1.0%
https://homewisereview.com/amlactin-daily-moisturizing-lotion-review-for-rough-skin/https://homewisereview.com/best-at-home-waxing-kits/https://homewisereview.com/best-face-mist/
▸Earnedglamour.comgap — target
238× · 0.8%
https://www.glamour.com/gallery/best-bikini-line-exfoliatorshttps://www.glamour.com/gallery/best-bikini-trimmer/https://www.glamour.com/gallery/best-bikini-trimmer
▸Earnedwomenshealthmag.comgap — target
234× · 0.8%
https://www.womenshealthmag.com/a21525641/best-bikini-trimmer-shaver/https://www.womenshealthmag.com/beauty/a19905906/how-to-shave-your-legs/https://www.womenshealthmag.com/beauty/a19913169/beauty-and-style-tips/

+2776 more authority sources.

Community

Forums & UGC AI pulls from — Reddit, YouTube.

▸UGCreddit.com
940× · 3.3%
https://www.reddit.com/r/30PlusSkinCare/comments/141n4hehttps://www.reddit.com/r/30PlusSkinCare/comments/18md9lghttps://www.reddit.com/r/30PlusSkinCare/comments/1d81scc
▸UGCshop.tiktok.com
108× · 0.4%
https://shop.tiktok.com/us/guide/stainless-steel-dermaplane-razor-for-facial-hair-removalhttps://shop.tiktok.com/us/k/hair-removal-cream-how-long-does-it-lasthttps://shop.tiktok.com/us/pdp/1729495570011952991
▸UGCyoutube.com
38× · 0.1%
https://www.youtube.com/watch?v=0bKSOnLcZLo&utm_source=chatgpt.comhttps://www.youtube.com/watch?v=0G9IZiJf41E&utm_source=chatgpt.comhttps://www.youtube.com/watch?v=40WodTq3WsM&utm_source=chatgpt.com

Retailers

Marketplaces where the category sells (not earned trust).

▸Retailerwalmart.com
823× · 2.9%
https://www.walmart.com/browse/personal-care/men-s-razor-blades/shaving-creams-gels/1005862_1007220_1044020_3392907/Y2F0ZWdvcnk6U2hhdmluZyBDcmVhbXMgJiiBHZWxzhttps://www.walmart.com/browse/personal-care/shave-oil/1005862_1007220_9147936https://www.walmart.com/c/best-sellers/men-s-replacement-razor-blade-cartridges-refills
▸Retailerulta.com
594× · 2.1%
https://www.ulta.com/discover/body/best-body-scrub-exfoliating-moisturizinghttps://www.ulta.com/discover/fragrance/best-body-sprays-for-womenhttps://www.ulta.com/p/after-shave-serum-pimprod2045906?sku=2625923&utm_source=chatgpt.com
▸Retailertarget.com
355× · 1.3%
https://www.target.com/c/reusable-razors-hair-removal-shave-personal-care/razor-blade-refills/-/N-4ksqmZm7rudhttps://www.target.com/c/tweezers-hair-removal-shave-personal-care/stainless-steel/-/N-3ygetZ5y59qhttps://www.target.com/p/-/A-1008658768
▸Retailerinstacart.com
103× · 0.4%
https://www.instacart.com/landing?mrid=166206183&product_id=25587101&region_id=41297393638.00000&retailer_id=1573&utm_source=chatgpt.comhttps://www.instacart.com/landing?mrid=464524973&product_id=25002578&region_id=2878195183.00000&retailer_id=279&utm_source=chatgpt.comhttps://www.instacart.com/products/16409163-barbasol-shaving-cream-thick-rich-soothing-aloe-10-oz
▸Retailerbusiness.walmart.com
77× · 0.3%
https://business.walmart.com/ip/Bikini-Zone-Anti-Bumps-Shave-Gel-for-Women-Formulated-for-Sensitive-Skin-Bikini-Area-5-oz/36647453https://business.walmart.com/ip/Cetaphil-Sheer-Hydration-Body-Spray-Moisturizer-7-oz-Fragrance-Free-48-Hour-Hydration/590911417https://business.walmart.com/ip/Flamingo-Disposable-Dermaplane-Facial-Razors-for-Women-3ct/3031549681
▸Retailersephora.com
71× · 0.3%
https://www.sephora.com/buy/body-lotions-with-lactic-acidhttps://www.sephora.com/buy/hydrating-body-mistshttps://www.sephora.com/ca/en/buy/body-lotions-with-lactic-acid
▸Retailermacys.com
61× · 0.2%
https://www.macys.com/shop/product/alpine-swiss-hudson-shaving-kit-dopp-kit-overnight-toiletry-bag-travel-case-new?ID=17249514&utm_source=chatgpt.comhttps://www.macys.com/shop/product/blind-barber-aha-refining-face-scrub?ID=13849643&utm_source=chatgpt.comhttps://www.macys.com/shop/product/clarinsmen-conditioning-shave-beard-oil?ID=15663152&utm_source=chatgpt.com
▸Retailerwayfair.com
22× · 0.1%
https://www.wayfair.com/bed-bath/pdp/kenney-suction-razor-holder-lbkl1357.htmlhttps://www.wayfair.com/home-improvement/pdp/rebrilliant-rust-proof-304-stainless-steel-suction-cup-shower-caddy-with-soap-dish-hooks-for-razor-sponge-silver-w117731752.html/https://www.wayfair.com/storage-organization/pdp/evideco-wall-mounted-suction-razor-holder-edde1163.html/
▸Retailerbestbuy.com
9× · 0.0%
https://www.bestbuy.com/product/manscaped-the-chairman-pro-essentials-kit-rechargeable-wet-dry-electric-foil-face-shaver-and-skinsafe-stubble-trimmer-black/J3GTF24ZY2?cmp=RMX&utm_source=chatgpt.comhttps://www.bestbuy.com/product/nexpure-body-hair-trimmer-for-men-electric-bikini-trimmer-groin-trimmer-for-women-and-men-wet-dry-shaver-groomer-with-led/JXF6FTWF22/sku/11390127https://www.bestbuy.com/product/philips-norelco-body-groomer-7000-mens-electric-intimate-full-body-dual-head-trim-shave-showerproof-bg7480-50-black/J79GGJ97LJ/sku/12524067/reviews?ratings=2&utm_source=chatgpt.com
▸Retailerlowes.com
9× · 0.0%
https://www.lowes.com/n/how-to/how-to-prevent-mold-in-showerhttps://www.lowes.com/pd/iDesign-Self-Adhesive-Shower-Caddy-with-Razor-Holder-Satin/9246961https://www.lowes.com/pd/kenney-rust-resistant-heavy-duty-3-tier-large-hanging-shower-caddy-with-suction-cup-and-four-razor-holders-oil-rubbed-bronze/1001095120?cm_mmc=psm-_-c-_-prd-_-kab-_-pin-_-shp-_-0-_-0-_-0-_-0&utm_source=chatgpt.com
▸Retailercostco.com
6× · 0.0%
https://www.costco.com/amlactin-moisturizing-body-lotion-with-12%25-lactic-acid%2C-20-oz.product.11756709.html?COSTID=iosapp_deeplink_24.11.1&TRACKING=NO&bvstate=pg%3A6%2Fct%3Ar&nf=true&sh=true&utm_source=chatgpt.comhttps://www.costco.com/amlactin-moisturizing-body-lotion-with-12%25-lactic-acid%2C-20-oz.product.11756709.htmlhttps://www.costco.com/flamingo-disposable-dermaplane-razors-10-count.product.4000445215.html
▸Retailerhomedepot.com
6× · 0.0%
https://www.homedepot.com/p/311590779https://www.homedepot.com/p/320823463https://www.homedepot.com/p/340146034
▸Retaileretsy.com
3× · 0.0%
https://www.etsy.com/listing/669471252/universal-razor-stand-that-work-greathttps://www.etsy.com/market/palm_and_flamingo_sticker
▸Retailernordstrom.com
3× · 0.0%
https://www.nordstrom.com/s/dagne-dover-hunter-small-neoprene-toiletry-bag/6476471?fashioncolor=Green&utm_source=chatgpt.comhttps://www.nordstrom.com/s/jack-black-the-closer-5-blade-razor/5405857https://www.nordstrom.com/s/kopari-coconut-crush-exfoliating-body-scrub/5924888
▸Retailerbeta.walmart.com
1× · 0.0%
https://beta.walmart.com/ip/BIC-Flex-5-Sensitive-Disposable-Razor-Men-s-5-Blade-5-Count/13095054747

+1 more retailer sources.

Your owned sources

Your own properties cited in the category.

▸Ownedshopflamingo.com✓ you're here
230× · 0.8%
https://www.shopflamingo.com/blogs/the-tweeze/dermaplaning-101-what-it-is-and-how-to-do-ithttps://www.shopflamingo.com/collections/razors-bladeshttps://www.shopflamingo.com/en/us/products/body-hair-removal-cream?lid=qx3qm2zyb1c7&utm_source=chatgpt.com

Why this beats a visibility tool: a tool shows the sources cited for your prompts. This shows the sources cited across the category'sprompts — the trust map your competitors are winning and you're not.

Where organic authority won't close the gap, there may be a paid lane. See the organic vs. paid opportunity →