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Our Place

AI Shopping Visibility Report · cookware

June 19, 2026
ChatGPT shopping
Last 90 days
The verdict

Our Place holds 9% of the AI shelf on category shopping queries (±5pts · 125 shelf trials). That ranks #12 in the category of 147 brands seen. The shelf you don't hold is going to Ninja, GreenPan, Carote.

The prize on the table
~42,960,520searches / month for cookware

That's the monthly U.S. demand ChatGPT is fielding in your category. Today it routes those shoppers to Walmart, Macy's, Caraway — you appear on ~9% of the shelves it builds.

AI Shelf Visibility
9%
reliable
Category Rank
#12
of 147
Source Authority
3%
sources owned
Shelf Coverage
14/123
products seen

What ChatGPT puts on the shelf

The lineup across the 125 shelves that rendered
ProductPriceSeller
Ninja · Ninja Foodi 6-in-1 8 qt. 2-Basket Air Fryer $28–300Walmart - DiscountsJungle + others
GreenPan · GreenPan Valencia Pro Ceramic Nonstick 11-Pi$25–450Macy's + others
Carote · Carote Ceramic Nonstick Cookware Set with In$12–156Walmart
Caraway · Caraway Deluxe Cookware Set$65–595Caraway + others
Cuisinart · Cuisinart 14 Cup Programmable$19–430Cuisinart + others
T-Fal · T-Fal Simply Cook 14.5" Nonstick Fry Pan Bla$21–160Target + others
Mainstays · Mainstays 0.7 Cu ft Countertop Microwave Ove$8–59Walmart.com + others
Blue Diamond · Blue Diamond 10" Ceramic Non-Stick Fry Pan$20–300Blue Diamond Cookware + others
Lodge · Lodge 12" Cast Iron Skillet - America's Favo$10–80Jack's Country Store + others
All-Clad · All-Clad HA1 Ceramic Nonstick Fry Pan with L$60–1300All-Clad + others
Le Creuset · Le Creuset Signature Square Skillet Grill$60–1950Macy's + others
Calphalon · Calphalon Classic Stainless Steel 10-Pc. Coo$45–475Macy's + others

Captured from the product cards ChatGPT rendered. Price/rating/seller are what it showed shoppers.

Products on the AI shelf

Shelf rate = % of category shopping queries showing this product · 482 queries
Titanium Pro Cookware Setcookware1%
Titanium Always Pan Procookware1%
Wonder OvenElectronic1%
Dessert Platesdinnerware0%
Mini Always Pan 2.0cookware0%
Essentials Griddle Pan Setcookware0%
Cookware Duocookware0%
Titanium Mini Perfect Pot Procookware0%
Cookware Setcookware0%
Mini Cookware Duocookware0%
Always Pan 2.00%
Night + Day Carafedinnerware0%
Serving Bowlsdinnerware0%
Short Night + Day Glassesdinnerware0%

Who shapes the recommendation

31,054 category citations · 3% owned

Of every source ChatGPT pulls from when recommending in your category, you own 3%. The rest is editorial, retailer, and community content shaping what shoppers hear.

reddit.com · ugcreviewed.com · earnedfromourplace.com · ownedthekitchn.com · earnedtheourplace.com · earned

Biggest gap: goodhousekeeping.com (584 citations, not yours).

Feed readiness

1/123 feed-ready · 92% required fields filled

Catalog meets required feed fields.

Attributed sales

ChatGPT → store revenue

$176 traced from ChatGPT to checkout across 3 orders.

What this means before we talk
  1. 01Your hero products are barely on the shelf — the strongest ("Titanium Pro Cookware Set") appears in just 1% of category shopping queries. AI shoppers rarely see your best products.
  2. 02Editorial and community sources shape your category — only 3% of the pages ChatGPT cites are yours. Earning placement on the sources it trusts moves the recommendation.