AI Shopping Visibility Report · copy paper
ChatGPT rarely shows a product shelf for copy paper — only 8 rendered across the sample (82% of queries returned no shelf at all). The real question is whose sources it trusts: Quill owns 3% of the 557 sources it cites in this category — the rest is led by bestbuy.com, officedepot.com, walmart.com.
ChatGPT is already recommending the products you sell — it put Hammermill on the shelf, then sends the buyer to OfficeSupply, Sam's Club, Walmart — not Quill. You're the seller it names on roughly 0% of them.
The Hammermill you carry starts at $37.28 — pricier than 6 of the 8 other products on the shelf. Pen+Gear $5.77, Elementree $6.27, Office Depot $6.81 all come in lower.
| Product | Price | Seller |
|---|---|---|
| Office Depot · Office Depot Brand Copy Paper | $7–49 | OfficeSupply + others |
| Member's Mark · Member's Mark Copy Paper | $39–43 | Sam's Club + others |
| Pen+Gear · Pen+Gear Copy Paper | $6–50 | Walmart + others |
| ★Hammermill · Hammermill Copy Plus Paper 92 | $37–96 | Hammermill + others |
| Xerox · Xerox Vitality Multipurpose Paper 92 | $13–19 | OfficeMax + others |
| Elementree · Elementree Sustainable Printer Paper | $6.27 | Walmart + others |
| Insignia · Insignia Multipurpose Paper | $9.29 | Best Buy + others |
| Alliance · Alliance Copy Paper 8-1/2" x 11" 95 Bright 2 | $80.99 | Walmart - HyperstarUSA + others |
| Staples · Staples 8.5-Inch X 11-Inch Laser Paper 32 Lb | $16–31 | Staples |
Captured from the product cards ChatGPT rendered. Price/rating/seller are what it showed shoppers.
Of every source ChatGPT pulls from when recommending in your category, you own 3%. The rest is editorial, retailer, and community content shaping what shoppers hear.
ChatGPT is already routing copy papershoppers to a seller on every shelf it renders — today that's bestbuy.com, officedepot.com, walmart.com, not you. That's demand leaving on the table. Here's how we put a number on it as we work together:
The attribution model sharpens from directional to measured as your product + conversion data comes in.